SFDC Releases Progress Update

The Seneca Falls Development Corporation (SFDC) released an update on ongoing economic development efforts for Seneca Falls early Friday morning.

The SFDC, formed as an arm of the Seneca Falls Town Council, is committed to economic and community development within the Town of Seneca Falls. Comprised of volunteers and a Director working on a part-time basis, the SFDC works to improve and boost the Town’s visibility, commercial growth, and area appeal through the planning and implementation of relevant programs and projects.

Updated Economic Development Plan
The Town’s current economic development plan is 10 years old and elements are not only out of date, but have minimal relevance in today’s business climate. The SFDC has been working in conjunction with the Town Council, community members, business leaders, and consultants to update each of the plan’s components.

The Findings Report, available here, is now current and provides an overview of the Town’s immediate and surrounding influences, impacts, and status.

The Action Matrix is currently being updated through a series of community workshops, whereby residents and business owners alike can come together and contribute ideas, recommendations, and discussion. Community Workshop dates will resume in September and be posted on the SFDC website.

The Comprehensive Plan is currently undergoing a complete overhaul in order to make it more current, relevant, and actionable. With 10 years passing since the Town’s economic development plan was last updated, a considerable amount of work is required.

Once each component is updated, which is anticipated to be by the close of 2017, Seneca Falls will present an updated and streamlined 2017 Economic Development Plan. Having such a plan in place is critical when it comes to State and Federal funding, grant opportunities, rehabilitation efforts, and project approvals.

Seneca Falls Farmers Market
The SFDC is responsible for the operation of the Seneca Falls Farmers Market, which continues to grow in popularity. Despite farmers markets regionally and nationwide seeing a decline in numbers, the Seneca Falls market is seeing an increase in both vendors and attendance.

The market features locally-grown just-picked produce, fresh baked treats, artisan goods, beef and poultry, local maple syrup products, locally-harvested honey, and more. Children’s programs, Live music, and an on-site BBQ truck help fuel interest. The market is open every Wednesday from 9am – 1:30pm in People’s Park right along the waterfront at 15 Water Street and runs through early October.

SFDC Website
To help provide a more viable platform for communication, exposure, and resident/business outreach, the SFDC recently completed its website. SFDC documentation, meeting announcements, business virtual tours, area information, and presentation literature for businesses considering Seneca Falls are all available.

The SFDC will soon be reaching out to area businesses about adding their location to its Virtual Tour component so that we can collectively promote all our area has to offer.

Seneca Falls Presentation Packet
The SFDC also recently completed a new full-color 12-page presentation document as part of its upcoming brand initiative for expanded economic development efforts. Designed to inform, intrigue, and engage prospective employers, employees, commercial developers, and families, the publication is available on the SFDC website at http://senecafallsdevcorp.org/welcome.pdf and will soon become part of a more comprehensive package that includes available commercial real estate, an events calendar, a snapshot of things to do in and around Seneca Falls, and more.

Updated Property Listings
The SFDC has assembled a downloadable document that showcases all available commercial real estate within Seneca Falls…from Fall Street to the outlying areas. By combining listings from multiple sources, business owners can have a more streamlined view into what’s available. Updated on a monthly basis, the Seneca Falls Properties document is available to any business considering relocation, construction, or expansion within Seneca Falls.

Social Media Marketing Program
In an effort to help bolster existing Seneca Falls businesses and strengthen our town from within, the SFDC will soon be unveiling a social media marketing program that will be available exclusively to Seneca Falls businesses at no charge.

This initiative coincides with the SFDC initiative to try and “attract” rather than “pull” businesses to our area. By assisting and strengthening the core businesses that already exist in Seneca Falls, we can better attract others through a position of support and encouragement.

Through a series of walkthrough instructional videos, worksheets, and guides, businesses will learn how to better navigate social media and use the channel to their benefit. From introductory level guidance on building exposure to high-level Facebook advertising and retargeting, the program will showcase something for everyone.

Grant & Funding Pursuits
While highly dependent on having an updated economic development plan, the SFDC is working closely with the Town Council and grant consultants to investigate and apply for grants and funding support relevant to our town’s growth.

From our pursuit of a $10 million DRI grant in 2018 to exploring Brownfield rehabilitation funding to smaller grants that can help foster consistent improvements, no opportunity is left unexplored. The SFDC mentioned that grant pursuit efforts will ramp up considerably once the 2017 Seneca Falls Economic Development Plan is completed at the end of this year.

5Star Medical Expansion
5StarMedical is an emerging leader in medical device manufacturing and is in the process of relocating its headquarters, and ultimately, its manufacturing center, to Seneca Falls. With a spike in employment opportunities expected, their presence will help bring additional cutting-edge technology and industry to the area.

Longley-Jones Development
The plan for high-end apartments and beautification on Van Cleef Lake continues to progress and the SFDC is excited to work with Longley-Jones to help facilitate the project. Revitalizing and remodeling the old hospital and municipal building will bring a welcomed change and invite further development.

Asked about the new development projects, Greg Lazzaro, Seneca Falls Town Supervisor, said, “It’s great to see 60 State Street and the site of the former Town Municipal Building back on the tax rolls and undergoing renovations. We enjoy a solid relationship with the SFDC and know this is just the precursor to ongoing economic development in the Seneca Falls area.”

SFDC Facebook Community Portal
In mid-September of 2017, the SFDC will be launching a Facebook community built specifically for the exchange of ideas and updates between businesses, residents, and community leaders. Intended to help inform and facilitate economic development progress, the group will be open to all Seneca Falls residents and business owners.

Commenting on the progress to date, SFDC Director, Greg Zellers, said, “Looking down from a mile high, it may not seem like much has changed, but it’s important to remember that proper economic development starts with a strong foundation. Without it, efforts can collapse from their own weight. Our goal is to establish a stronger core for Seneca Falls as we work to draw others in, and this starts by streamlining processes, lowering the barrier of entry, and supporting our existing businesses.”

Zellers went on to say, “By improving municipal procedures and providing business owners with tangible assistance, we can better set the stage for expansion. It’s a marathon, not a sprint, and I’m extremely pleased with what we’ve been able to accomplish in the nine months I’ve been active here. While mine is a part-time position, the health of Seneca Falls is a full-time concern. We all want to see Seneca Falls healthy again and that starts by strengthening its core.”

Rather than have Seneca Falls remain a footnote in the regional landscape, the goal is to become more visible, more vocal, and more viable. All of which relate to the SFDC’s primary objectives for sustained economic development.

The SFDC welcomes community input, ideas, and suggestions. Residents, business owners, and community leaders alike are invited to contact the SFDC via its website to start a dialogue and interact.

Development is underway throughout Seneca Falls through a variety of new projects and the goal of the SFDC is to build upon this momentum. Through a series of new communication channels, the SFDC will work to keep the Seneca Falls community updated on progress, pursuits, and achievements.

Revitalizing Seneca Falls isn’t just a Town Council effort. It isn’t just an SFDC effort. It’s a community-wide effort. And the SFDC is working hard to help make this a reality for businesses and residents alike.

Economic Development Update

The Seneca Falls Development Corporation is committed to pursuing economic development within Seneca Falls. Through a progressive plan that begins with fostering existing area businesses, we want to strengthen our Town’s appeal from the inside out.

From being recognized as the birthplace of Women’s Rights to its once-dominant presence in manufacturing, Seneca Falls was long regarded as a place of progress. Yet over time, just as many small towns experienced, the once-busy manufacturing plants grew dormant. Large employers vacated for foreign lands and the economic downturn took its toll, stifling industrial, commercial and residential growth.

Today, our dedicated team is working to recapture the town’s history of progress by bringing economic development to the forefront. The underlying strategy? Build the future by embracing the past.

Every holiday season, thousands of people from across the country come to Seneca Falls to celebrate Frank Capra’s Christmas classic, “It’s a Wonderful Life,” which featured the town of Bedford Falls. A fictitious town that is long believed to be inspired by Capra’s visit to Seneca Falls in years prior. In 2016, the town will host the “Bailey Kids,” as each of the children featured in the movie will be available for discussions and reminiscing. Townspeople dressed as characters from the movie will walk along the downtown streets and dozens of activities centered around the iconic film will take place throughout the highly anticipated weekend.

The town knows that the good old days represented in “It’s a Wonderful Life” don’t have to remain a distant memory. As Seneca Falls works to stimulate growth in industrial, commercial, and residential facets of life, it’s already seen a number of encouraging signs to build upon.

Aside from the annual celebrations and events that already attract people to the town, Seneca Falls is also the home of the National Women’s Hall of Fame. Benefiting from several grants, the Hall of Fame is on track to relocate into a $20 million renovation of the historic Seneca Knitting Mill. Within its Center for Great Women, the Hall will reignite the passion for showcasing and preserving the history of women’s achievements, with an ultimate goal of inspiring and supporting future generations.

Seneca Falls is also prepared to welcome Five Star Medical Corporation, a global medical device company, which announced that they will soon be headquartered in Seneca Falls. Five Star will be renovating a historic building on State Street to house a $5-6 million manufacturing facility that will employ 50 people.

Longley Jones Management Corporation, a real estate firm out of Syracuse, New York, recently purchased the former Seneca Falls Hospital and adjacent vacant town municipal building on Van Cleef Lake. With plans to renovate the buildings and create upscale apartment units, the public green space and walking trails will be incorporated for use by local residents and visitors.

Downtown Seneca Falls is seeing a renewed interest in cultivation and several grants are being pursued to help the town expand its reach while retaining its charm. While the town is driven by a stance of progress, it recognizes that its small-town appeal must never be compromised.

As the team works to revitalize downtown, cultivate other commercial areas, stimulate tourism growth, and implement a wide range of marketing and promotional programs, the footprints of the past are destined to be incorporated. The town has a long list of homegrown historical figures to make proud, and stimulating economic growth through the inspiration of their own achievements will continue to be a driving force.

We look forward to updating our progress via this website and what you see here today is only the beginning. Within the next several months, this site will become a portal for visitors, residents, and businesses alike. All with one common mission…to showcase everything Seneca Falls has to offer and share everything we’re doing to embrace and improve our Town.

Seneca Falls Development Corporation Completes Findings Report

The Seneca Falls Development Corporation (SFDC) announced today that it has completed its 2017 Findings Report following a meeting of interested community members.

Intended to foster a more traditional approach to economic development planning, the Findings Report provides a general overview of the statistics, conditions, opportunities, and influences relevant to Seneca Falls.

“It essentially shows us what we have to work with and where the trends are heading,” says SFDC Director, Greg Zellers. “Without it, it’s difficult to assess our situation and create a viable plan of action to address our current and future needs.”

The updated 2017 Findings Report combined significant sets of data from a wide range of resources, including:

  • The Town and Village of Seneca Falls Comprehensive Plan
  • Multiple interviews with regional economic development organizations, tourism professionals, university representatives, State economic development and labor officials, industry trade groups, and local business leaders.
  • Extensive research relating to emerging technologies, innovative public-private partnerships, tourism enhancements, effective marketing techniques, demographics, population shifts, labor trends, and tax incentive programs.
  • Case studies of successful revitalization efforts in similarly-affected towns and municipalities.

Rewriting the Findings Report was the first step in the SFDC’s goal of updating the Seneca Falls Economic Development Plan. To coincide with emerging residential trends and progressive shifts in the overall commercial climate, the 2017 Findings Report has been expanded to provide a more localized view of Seneca Falls.

“An updated plan is often required to be eligible for regional, state, and federal grants,” shared Zellers, “and the decision makers behind the programs we intend to pursue must see that the opportunities align with our existing plan. At present, our Town’s Economic Development Plan is ten years old and significantly behind the times, which is why we’ve made it a priority to get every component updated.”

Once completed, the updated Economic Development Plan will be the anchor behind efforts to pursue grant funding for a wide range of State- and Federally-funded projects, including infrastructure improvements, downtown revitalization initiatives, business attraction campaigns, site remediation programs, tourism marketing, regional partnerships, and improved quality of place.

As an excerpt from the 2017 Findings Report explained:

The landscape of small town living has changed. Not only for residents, but for the commercial and industrial interests that help our town thrive. The purpose of this Findings Report isn’t to make suggestions or recommendations. It’s meant to provide a summary of details, data, and case studies so that planning can continue and ideas for growth can be formed.

Not all of the information provided herein is scientific. Nor is all the information rooted in statistics. Instead, it also includes concepts that have worked for small towns in similar situations, and actions that have helped reverse downward trends caused by industry abandonment.”

SFDC Chair, Joell Murney-Karsten, added “While the new plan will help guide the strategies, projects, and initiatives we pursue, change can’t happen without action. It’s time that we all become more aggressive in that pursuit. We need to embrace revitalization efforts and become empowered by the progressive history that once drove Seneca Falls to prominence. The Findings Report brings us one step closer to this end goal.”